There's a bumper sticker floating around the office:

"Woolworths - Backing our Farmers 09"

HA! Nothing wrong with it except the first two letters of the second word should be "Fu".

I've said it before and I'll say it again: they have one hell of a sense of humour over there in the Woolies' marketing department.

Want a giggle?

Yesterday was Woolworths' Drough Action Day '08: Backing Our Farmers.

It's good to know the rich bastards at Woolies have a sense of humour and no sense of irony.

I can totally see how screwing the farmers down to the last cent, to a point where they barely make a living from selling their produce to Australia's giant supermarket chain but can't tell them to stick it because of the true lack of competition within the industry in this county, and then having the audacity to give a portion of your mega profits for ONE DAY to the same farmers you've been screwing, is great business logic and fantastic marketing.

Makes me sick to the stomach but what are you going to do.