Friday, October 16, 2009

Let's talk about what's making my blood boil right now.

You know I'm a MasterChef fan. I enjoy the original English version. I enjoyed the first series of the Oz version (though I have issues with the production styling, which annoys the bejesus out of me). Now I'm enjoying the Celebrity version (bring on Ryan O'Keefe, COME ON).

What I'm hating is the Coles ads featuring MC judge (and apparently top class restauranteur) George Calombaris. You just know the man has never stepped foot in a Coles and it is so very disingenuous of him to spruik the less than wonderful "fresh" food sold by Coles.

Don't get me wrong. I shop at Coles, it's a decent enough supermarket. But I only get some fruit and veg there if no other option exists. Most of the time their produce is limp and tired and just plain yuck. Don't get me started on the state of their lettuce selection.

So for someone like George, who to me represents the best of what food has to offer, to stand up for what Coles sells us is really insulting.

The by-line for the ads and on the Coles website is "Take a fresh look at Fresh with George Calombaris" by I think it should be "We're taking the piss and so is George Calombaris".


Julia said...

I am getting slight panic attacks at the thought of leaving Waitrose soon. I don't know what I'll do.

shoegal said...

Perhaps Neil could be the new Coles presenter with the tagline of "Limp lettuce, limp dick"!

Deep Kick Girl said...

That's so good, SG. I think that's known as "truth in advertising".